» Ethics & Social Issues (Thomas A. Klein) - International Society for Quality of Life Studies - ISQOLS

Ethics & Social Issues (Thomas A. Klein)


OFFICE HOURS: COBA 254, W/H 9-10:30 AM or by appointment

PHONE: 631-0573

E-MAIL: Thomas.A.Klein.39@nd.edu

TEXTS: Handbook of Marketing and Society, Bloom & Gundlach, eds., Sage, 2001 (HB) Coursepack (CP)



This course focuses on the relationships among markets, society, and marketing. Special attention is given to these relationships in the context of a global economy. Issues covered include ecological and cultural preservation, social and economic development, quality of life, social justice, public policy and regulation, and alternative provisioning technologies and institutional arrangements. Instruction and discussion are based on readings; a research paper is required.



1. An understanding of the economic and social dimensions of marketing systems.

2. An understanding of the interrelationships between markets and social systems, especially governments, in directing the flow and allocation of goods and services.

3. Sensitivity to the social and ethical dimensions of marketing decisions and structures.

4. Appreciation for how markets are organized and function to the mutual benefit of participants – and how markets are sometimes dysfunctional or sub-optimal.

5. Understanding how markets and marketing interact – affect and are affected by – economic, socio-cultural, technological, physical, and politico-legal forces in the market environment.



Instruction will combine lectures on major topics, opportunities for Q & A, and discussion of assigned readings. Students are expected to read the material assigned for each meeting, participate in discussion, and complete written assignments when due. Students are also encouraged to bring materials to class – e.g., press articles that illustrate or are otherwise related to the day’s topic.

Keeping a “marketing notebook” which includes clippings and observations as well as summary notes from class and readings is a good way to organize knowledge gained in connection with this class.



Grading will be based on class participation, a research report, and examinations.

Attendance is a component of participation. Examinations will consist of case problems and short essays.

Participation 20%

Research Report 30%

Examinations (2@ 25%) 50%



 Jan. 15 Introduction

17 The Macromarketing Perspective HB 162-183

22 Continued: Gist, Marketing & Society, pp. 1-42; Fisk, "Marketing as a Provisioning Technology," in Marketing and the Ecological Crisis, pp. 84-126; "What Is Macromarketing: A Colloquium," JMM, 1:1(Spring 1981):7-13; 1:2(Fall 1981):56-61; Monieson, "What Constitutes Usable Knowledge in Macromarketing?" JMM,1:1(Spring 1981):14-22; Dixon, "A Social Systems Perspective," JMM, 3:2(Fall 1984):4-17.

24 Ecology: Sustaining the Environment HB 399-420

29 Continued: Kilbourne et al., "Sustainable consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm," JMM, 17:1(Spring 1997):4-4-24; Bucholz, "The Ethics of Consumption Activities: A Future Paradigm?" JBE, 17:8(June 1998):871-82; Samli, "A Method for Assessing the Environmental Friendliness of Products," JMM, 18:1(Spring 1998):34-40; Spalding et al., "Is It Tie to Re-Think Channels Management in Light of Product and Packaging Disposal Issues?" 1998 MMA PROCEEDINGS, pp. 64-9.

31 Economic and Social Development HB 263-297, 486-505

Feb. 5 Continued: Taylor & Omura, An Evaluation of Alternative Paradigms of Marketing and Economic Development," Part I, JMM, 14:2(Fall 1994):6-6-20; Part II, JMM, 15:2(Fall 1995):66-91; Ortiz-Buonafina, "The Economic Efficiency of

Channels of Distribution in a Developing Society: The Case of the Guatemalan Retail Sector," JMM, 7:2 (Fall 1987):17-25.

Feb. 7 Social and Distributive Justice HB 1-33, 140-161 206-231

12 Continued Day & Aaker, "A Guide to Consumerism," JM, 34:1(July 1970):12-9.

14 Standard of Living/Quality of Life HB 298-311 19 Continued Dholakia & Levy, " The Consumer Dream

in the United States: Aspirations and Achievements in a Changing Environment," JMM, 7:2 (Fall 1987):41-51;

Peterson & Malhotra, "Comparative Marketing Measures of Societal Quality of Life: Substantive Dimensions in 186 Countries," JMM,

17:1(Spring 1997):25-38; Ahuvia & Friedman, "Income, Consumption, and Subjective Well-Being: Toward a Composite Macromarketing Model," JMM,

18:2(Fall 1998):153-68.

21 Consumption and Coordination HB 232-262

26 Continued Cadeaux, "Market Mechanisms and the External Benefits of Consumption," JMM,

20:1(June 2000):11-22.

28 Provisioning Technologies and Institutions HB 206-231 312-334

Mar. 5 Continued Layton, "Marketing Systems in Regional Economic Development," JMM,

5:1(Spring 1985):42-55; Hanemann, "Improving Environmental Policy: Are Markets the Solution?" Contemporary Economic

Policy, 13(January 1995):74-79. Ervin & Casey, "Green Business Rising," Choices, 16:3(3rd Quarter):34-37. 7 EXAM 1 8am

9-17 Spring Break – No Classes

19 Market Conduct and Consequences HB 184-205; 372-398

Mar. 21 Continued Klein, SCHEDULE TOPIC READ pp. 1-54; Putsis, "Winners and Losers, Redistribution and the Use of

Economic Impact Analysis in Marketing," JMM, 18:1(Spring 1998):

24-33; Pirog, "Changes in U.S. Distribution System Output, 1947-1977: The Effects of Changes in Structure and Final

Demand" JMM, 11:2(Fall 1991):29-40.

26 Market Structure and Conduct Stern & Grabner, Competition in the Marketplace, Scott Foresman, 1970, pp. 11-68;

Wilkinson, "Toward a Theory of Structural Change and Evolution in Marketing Channels," JMM, 10:2(Fall 1990):18-46.

28 Continued HB 34-50

Apr. 2 Marketing and Morality Laczniak & Murphy, Marketing Ethics: Guidelines for Managers, Lexington, 1985, pp. 1-26;

Singhapakdi & Vitell, "Marketing Ethics: Factors Influencing Perceptions of Ethical Problems and Alternatives," JMM,

10:1(Spring 1990):4-18; MacDonald & Beck-Dudley, Are Deontology and Teleology Mutually Exclusive?" JBE,

13:8(August 1994):615-23; Preble & Hoffman, "The Nature of Ethics Codes in Franchise Associations Around the Globe,"

JBE, 18:3(February (I) 1999):239-53. 4 Continued HB 140-183

Apr. 9 Control, Adaptive Feedback and Regulation Klein, Social Costs and Benefits of Business, Prentice Hall, 1977, pp.55-147; Tefertiller, "Where You Stand Depends on Where You Sit," Choices, 16:3(3rd Quarter):15-9; Harris & Carman, Public Regulation of Marketing Activity, Part I: Institutional Typologies of Market Failure, " JMM,

3:1(Spring 1983):49-58; "…Part II: Regulatory Responses to Market Failures," JMM,

4:1(Spring 1984):41-52; "…Part III: A typology of Regulatory Failures and Implications for Marketing and Public Policy," JMM,

6:1(Spring 1986):51-64. 11 Continued HB 51-79, 335-398 436-485 16 Alternative Marketing Perspectives & Futures Christy, "Markets or Government: Balancing Imperfect and Complementary Alternatives, AJAE, 78:5(December 1996):1145-56

18 Continued Caswell, "Rethinking the Role of Government in Agri-Food Markets," AJAE, 79:2(May 1997):651-6

23 Scope of Markets and Marketization Carman & Dominguez, "Organizational Transformations in Transition Economies: Hypotheses," JMM,

21:2(December 2001):164-80.

Apr. 25 Globalization Abbott et al., "Coming to Grips with Globalization," Choices,

16:4(Winter 2001-02)43-6; Hodgson, "Can the Beast Be Tamed?: Reflections on John McMurtry's Unequal Freedoms: the Global market as an Ethical System," JBE, 33:1(September 2001):71-8; Stuart, et al. "Death of the Nation-State: Global Mass Culture in the 21st Century," Am. Rev. of Canadian Studies,

31:3(Autumn 2001):427-40; Klein, "Prophets and Profits: A Macromarketing Perspective on Economic Justice for All:

Catholic Social Teaching and the U.S. Economy," JMM,

7:1(Spring 1987):59-77; 30 Review Klein, Social Costs and Benefits of Business, Prentice Hall, 1977, pp. 179-93.

May 8 EXAM 4 11 am