» QOL and Marketing/Consumer Economics - International Society for Quality of Life Studies - ISQOLS
QOL and Marketing/Consumer Economics
- Clewett, R. L., & Olson, J. C. (1974). Social indicators and marketing. Chicago, IL: American Marketing Association.
- Kasser, T. (2002). The high price of materialism. Cambridge, MA: MIT Press.
- Lebergott, S. (1993). Pursuing Happiness: American Consumers in the Twentieth Century. Princeton, NJ: Princeton University Press.
- Reynolds, F. D., & Barksdale, H. C. (1978). Marketing and the quality of life. Chicago, IL: American Marketing Association.
- Oliver, Richard L. (2010). Satisfaction: A behavioral perspective on the consumer. 2nd edition. M. E. Publishers.